- Capital: € 377 million
- Age: 66
- Born: 05/05/1953
- Country of origin: Turkey
- Source of wealth: Entrepreneurs
- Last updated: 2023
Short introduction
Dieter Zetsche, born on May 5, 1953 in Istanbul, Turkey, is a German businessman, former CEO of the transnational institution Daimler AG, head of Mercedes-Benz Cars (from 2006 to 2019) and member of the board of directors (from December 16, 1998 till May 22, 2019). Since 2010 he has lived withinside the municipality of Lierna on Lake Como, wherein he sold a villa.
Early life
Dieter Zetsche become born on May 5, 1953 in Istanbul, Turkey. His father Herbert Zetsche, a civil engineer through career in 1953, become briefly in Turkey to construct a dam. The own circle of relatives back to Germany in 1956. Dieter Zetsche attended faculty in Oberursel (close to Frankfurt) and studied electric engineering on the University of Karlsruhe from 1971 to 1976.
He has an engineering degree. In 1976 Dieter moved to the Daimler-Benz institution and labored withinside the studies department. In 1981 he have become deputy improvement supervisor for car construction. Dieter obtained his doctorate in 1982 from the University of Paderborn.
Career
Zetsche have become a member of the Board of Directors of DaimlerChrysler in 1998 and become Chairman of the Chrysler Group from mid-2000 to December 31, 2005. On January 1, 2006, Dieter regularly occurring the provide from DaimlerChrysler CEO Jürgen Schremp to end up chairman of the board of DaimlerChrysler (later Daimler AG) and to go away the placement of CEO of the Chrysler Group.
On September 26, 2018, Dr. Zetsche resigned on May 22, 2019 according with the Daimler AG Charter, which stipulates the want to rotate executives. After leaving the corporation, Zetsche took over the honorary put up of chairman of the supervisory board. Dieter become protected in Time Magazine`s 2006 listing of the a hundred Most Influential People of the Year in 2006.
On June 30, 2006, the Chrysler Group introduced the Employee Pricing Plus software, wherein Dieter Zetsche as Dr. Z (Doctor Zee), the DaimlerChrysler spokesman, become featured in some of U.S. and Canadian tv commercials.
The “Ask Dr. Z ”marketing campaign protected media additives for tv, radio, print, online, income and purchaser courting advertising and marketing in addition to competitive advertising and marketing strategies (cellular billboards, aerial banners, avenue teams) and become geared toward the NASCAR fan base. In the “Ask Dr. Z ”he solutions purchaser questions and ends with“ good-bye ”.
In the marketing and marketing marketing campaign, the purchaser gain of the quality American and German generation and the quality design, which might be set up in each Chrysler, Jeep and Dodge car, become emphasized. It become Zetsche using a pile of timber in a Jeep Liberty, any other spot confirmed him withinside the trunk of a Dodge Caravan minivan, and the final one confirmed him at the back of the wheel of a Chrysler Pacifica – while it become subjected to a crash test, it emerged unscathed from the wreck .
In reaction to falling income, the Employee Pricing Plus software become prolonged till the cease of August and the August marketing campaign with 3 new TV spots with out Dr. Z expanded. After 3 months, however, DaimlerChrysler rapidly withdrew the Dr.-Z marketing campaign because of a large lack of marketplace share. Some of the Dr. However, Z advertisements can nevertheless be visible on Canadian tv.
CNW Marketing Research surveys located that maximum humans Z idea to be a fictional character, did now no longer observe the worker cut price provide withinside the classified ads and listeners of radio marketing and marketing had trouble know-how his German accent.
In February 2018, earlier than saying his departure from Daimler, Zetsche become elected to the Supervisory Board at the overall assembly of the tourism corporation TUI AG. This become formally showed in May 2019 while Zetsche become appointed TUI`s new Chairman of the Supervisory Board.
Career highlights
He led an exceedingly powerful control group at Chrysler Group and become nicknamed Doctor Zed (Dr. Z or Doctor Zee). The fundamental cause for this become the Employee Prizing Plus incentive machine he brought on July 1, 2006. The nickname Dr. Z become used withinside the Ask Dr. marketing and marketing marketing campaign. Ask Dr. Zed ran in North America, wherein Dieter Zetsche spoke back questions from ability consumers in English, however with a robust German accent.
On May 22, 2019, at the day of Dieter Zetsche`s resignation as head of Daimler AG, the competing car institution BMW AG posted a video on Dieter on its authentic video channel. The video, which lasts approximately a minute, indicates how Zetsche leaves the corporation`s workplace at the final operating day, says good-bye to the employees, receives right into a Mercedes-Benz limousine expecting him and drives home. At home, Dieter says good-bye to the driver, enters the house, is going into the storage from which he drives out with a BMW i8 Roadster. The video ends with the words “Thank you, Dieter Zetsche, for the long-standing, inspiring competition …”
Famous quotes
- As established through Tesla, there also can be a marketplace on the alternative facet of the range. If that`s a possibility, we`ll observe it.– Daimler boss Dieter Zetsche
- This is an enterprise wherein the cycle takes 14 or 21 years to get actually robust and relevant.– Daimler boss Dieter Zetsche